![]() ![]() The UVP should state a direct benefit to the agent. Some industries (and businesses) can do fine without it, but you will have an advantage if you have a relevant UVP. It drives home the benefit of working with you. The unique value proposition (UVP) is what sets you apart from other competitors like fellow home inspectors or contractors. Add a few pieces of key information about your services or experience and if you want to share more, point your reader to where they can go to learn about it - i.e., your website or your home inspection report. Get rid of words and sentences that are there for fluff. Your email should be direct and get to the point quickly to avoid wasting the busy realtor’s time. Alternatively, you could find something about their business to compliment or congratulate - moving to a new office, closing a deal, or closing a deal on a property. Some examples of this could be going to the same school, having mutual acquaintances, or being fans of the same sports team. If there is something you have in common, consider mentioning it in the email. How? Take some time to research their website and social media for clues on their interests. Make sure to apply that to all emails you write to agents. Then follow with more personalization to make the email tailored to that particular recipient. Personalize by greeting your recipient by name - i.e., “Hi, Nick”. Use bullet points or bold font for the most important parts.Īll in all, make your email easy to read and understand even when real estate agents are on the go from one home to another.Break it down into short paragraphs with 2-4 sentences in each.Contractions are better than using the full form: “I’m reaching out” sounds smoother than “I am reaching out”.Avoid long compound and complex sentences that sound like they are straight out of a legal contract. Write simply: use everyday words and short sentences.Format your email so that it is skimmable: Many people do not read line by line, but rather scan through from top to bottom. I’m hoping to find a stable longer-term tenancy and make a home I can be proud of.” Make the email easy to read My name is Ray, and I’m getting in touch to request a viewing of the property at 1234 Main. Wanted to pop up here for a sec to touch on 1234 Main. ![]() In reference to your listing information in the local newspaper Times Daily, dated 13th January 2023, I am sending this email to apply for a viewing of a property located at 1234 Main Street.” ![]() The opposite isn’t good either - being too friendly while you are not that particular real estate professional’s friend or family makes it sound awkward and out of place. Although you write a business email, if your tone is too formal or impersonal, it can come across as robotic, scripted, or phishing. The tone of the email should be casual but not overly familiar. It works together with the subject line to convince the recipient to open the email. You can use your name, or a combination of a name plus a name of the business you represent.
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